The poster reads ‘If you pay a prostitution, you’re financing human trading’. Following on from a press and poster campaign, real meat trays were placed in the butchery sections of supermarkets in amongst cuts of meat. At the point of purchase, consumers were directly faced with the fact that prostitutes are the victims of the trade in human flesh. Mikado Publicis designed this press and poster campaign.
This poster was designed for Toronto Crime Stoppers ‘Cash For Guns’ awareness campaign, to help get handguns off the street. The Advert shows a handgun with the barrel pointed in the opposite direction of the would-be shooter with the slogan ‘Use a gun and you’re more likely to die from one’. The campaign aims to encourage the public to come forward anonymously with any knowledge of where an illegal or crime related handgun can be located. DDB Toronto designed the poster.
This poster is titled ‘The Field’. This was an outdoor advertisement to raise racial awareness in football. The designer has creatively used the Nazi symbol ‘Swastika’ and created a positive poster. The designer has used taken two legs of the Swastika and made them look like they are kicking a football. The poster was designed by CLM BBDO Agency, France (2008).
Adbusters attempt to sabotage Benetton with this spoof ad. The poster displays a man with a mouthful of money with the statement ‘The True Colours of Benetton’. Personally, I believe that this was an attempt to show the truth about the practices of this company.
This print campaign for discriminatie.nl has been created by Imagine, Amsterdam. To convey the message, the agency accepts a usual line of approach. However, it conveys the message to anyone. The ad depicts two gay men holding hands. One of the men is concealing his identity and pretending to be someone else by holding up a picture of a woman over his face. The campaigns asks the question ‘Should you have to hide the real you to be accepted?’. I believe this advert copy is really captivating. This is because the imagery used cannot just go unnoticed. This means that whatever message this copy is trying to pass will surely be passed across as this advert has been done in a way that it is able to grab the viewers attention very quickly.
This particular ad heralded the arrival of American style political advertising in the UK and remains one of the most iconic adverts of its kind. Saatchi and Saatchi first came to prominence as the agency, which sold Margaret Thatcher’s Conservative Party to the British public in 1979. The advert called ‘Labour Isn’t Working’ became the benchmark for all political advertising and became synonymous with the Saatchi and Saatchi name. The poster’s design was a picture of a snaking dole queue outside of an employment office, which covers the width of the poster. Above it is the slogan ‘Labour Isn’t Working’ with the phrase ‘Britain’s better off with the Conservatives’ in smaller text below.
This image features Pope Benedict XVI kissing Egypt’s Grand Imam of Al-Azhar on the mouth after the Vatican denounced it as an unacceptable provocation. Benetton claimed that the campaign was aimed at ‘Global love, tolerance and symbolic images of reconciliation’. Throughout the ‘Unhate’ campaign by Benetton Photoshop rendered pictures of religious and political leaders are shown kissing on the mouth but this photograph of Pope Benedict XVI and Imam raised the strongest objections. Personally, this type of shock advertising can boost the awareness of a brand, if not the sales. Benetton has a long history of using advertising to promote social messages.
One of my favourite ads. This is a parody that replaces the silhouette of the iPod user with the powerful image of one of the hooded torture victims of Iraq’s Abu Ghraib prison. It substitutes the original text ‘iPod’ with ‘iRaq.’ This political human rights protest poster was placed in a New York City subway station 2004. At the bottom of the poster, it reads, ‘10,000 volts in your pocket, guilty or innocent’. This silhouette also ruined Apple’s image as if they play an important role in Iraq affairs. Personally, I believe that the poster could be used to go against anti corporation (Apple) or anti government or even both.
This is a very daring ad aimed at an adult audience. This ad displays the face of a woman with a plaster on each side of her mouth. The idea was to highlight the difference between those who use Durex XXL condoms and those who don’t need them. You definitely need to require an adult sense of humour to understand the visual.
Adbusters attempt to sabotage alcohol with this ad. This parody of an Absolut Vodka advert employs a visual metaphor. The advert shows an empty shrivelled up bottle with the caption quoting William Shakespeare ‘Drink provokes the desire but takes away the performance’. This advert makes fun of the fact that boozing on this product can contribute to impotence and erectile dysfunction. Personally, this is is a humorous concept but the picture does tells the truth.
Marc Leacock 